Dewi - aka Korocici - is the founder of The BLOOOM. She started the platform because she felt there was a lack of places where she could really go for nail art. Knowing what she would like to see, The BLOOOM was born out of her passion and desire. Dewi has always been creative, previously working as a tailor and visual merchandiser. After the birth of her second child, she decided to fully focus on nails. She worked at Lakwerk Amsterdam while starting up The BLOOOM. She wanted to share her experience as a nail artist, as well as her knowledge of products and working on fashion shoots and shows, to guide and inspire others in the fun world of nail art.

Nick Is the retail master within The BLOOOM. Nick is the one packing all the orders real real fast! He ensures that the store and its stock management run as smoothly and efficiently as possible. Even though Nick is new to the nail industry, he is super excited to take in all the in's and out's of this industry, while taking The Blooom to the next level. His experience in opening and building various retail stores and its teams matches perfectly with us.